May 17, 2010 - Honibe™ Wins Two SIAL D'Or Awards 2010 from World's Largest Food Tradeshow - Honibe™ - Honey Drop™ One of Nine Finalists Vying for Overall SIAL D'Or Winner as Best New Food Product 2010

Honibe™ Honey Drop™ Wins two SIAL d'Or awards: best new product 'Grocery Sweet 2010' and best of Canada 'Country Award 2010'. As a result of the company’s high scores, the Honey Drop™ is one of nine finalists in the running for overall SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess. Read all the buzz here.

Honibe™ Wins Two SIAL D’Or Awards 2010 from World’s Largest Food Tradeshow - Honibe™ - Honey Drop™ One of Nine Finalists Vying for Overall SIAL D’Or Winner as Best New Food Product 2010

Charlottetown, PE - May 17, 2010 - Island Abbey Foods Ltd. today announced the Honibe™ – Honey Drop™ has been named as world’s best new product 2010 in the “Grocery – Sweet” category at the SIAL d’Or Awards in Paris, France. The Honey Drop™ also won the “Country Award - Canada ” as the highest scoring Canadian product for 2010. As a result of the company’s high scores, the Honey Drop™ is one of nine finalists in the running for overall SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop™ is the world’s first 100% pure dried honey cube for sweetening tea and coffee.

SIAL (Salon International de l'Alimentation) is the world’s largest food tradeshow. The SIAL d'Or Awards recognizes nine of the world’s most innovative and successful new-product launches that came to market after November of 2008. The SIAL d'Or Awards are judged by a panel that is comprised of 30 judges from 30 different countries. The nine finalists were chosen from a product field of over 250 of the world’s best new products.

The Honey Drop™ solves a common problem: liquid honey can be messy. The Honey Drop™ is an individual serving (one teaspoon / 5 g.) of 100% pure dried honey without any additives. It is ideal for sweetening tea or coffee. Simply drop into a hot beverage and stir. You have all of the natural honey flavour without the usual honey mess.

“To win the SIAL d'Or ‘Country Award’ for Canada with our Honibe™ - Honey Drop™ as the highest scoring product from Canada was beyond our expectations,” stated John Rowe, President of Island Abbey Foods Ltd. “To then be named best product in the ‘Grocery – Sweet’ category is a phenomenal accomplishment! We are ecstatic to be representing Canada at SIAL 2010 this fall as one of only nine finalists competing for the title of best new food product in the world.”

Island Abbey Foods Ltd. is a specialty food producer based in Prince Edward Island , Canada . We are a 6^th generation PEI agricultural family business with our feet firmly planted in our Island 's bright red soil (ideal for farming with its high iron and nutrient content). Honibe™ (hon-ee-bee) brand honey is our line of all natural, specialty honey from PEI. Under our Honibe™ brand we offer innovative products like the Honey Drop™, the world’s first 100% pure, no mess, non sticky honey, and a better tasting sugar cube. We also have a 100% pure honey candy called Honey Delights, and will be launching our very own Honibe™ Honey Sugar this month. Island Abbey Foods Ltd. recently announced collaboration with Stirling Products Limited of Australia on a new range of botanically enhanced products delivered using Honibe pure dried honey, further diversifying our range of healthy and natural products.

SIAL is a global marketplace for all those involved in the food industry (retail, trade, manufacturing, catering professions, services). SIAL is the largest food show in the world that takes place every two years. SIAL is where business and innovation meet. The SIAL show began in 1964 and has grown to now include more than 185 visitor countries and 101 exhibitor countries. This year the SIAL show is being held in Paris, France and will run from October 17^th to October 21^st, 2010. For more information on SIAL visit http://en.sial.fr. For more information on this year’s SIAL d'Or finalists visit: http://supermarketnews.com/news/sial_dor_0513/.